According to Wyzowl’s 2023 Video Marketing Report, 88% of people say they’ve been convinced to buy a product or service by watching a brand’s video. That’s not a typo. Eighty-eight percent. And yet, most businesses trying to pitch their SEO reseller program are still hiding behind stiff email templates and generic PDFs.
If you’re in the lead generation trenches, especially in the B2B or reseller space, you know the grind. Cold emails go unopened. Follow-ups vanish into the digital ether. Everyone wants more leads, but few are talking about the actual conversations that convert those leads into paying clients.
That’s where Loom videos come in. They don’t just change the tone—they change the whole channel.
Why SEO Resellers Should Care About Video Outreach
B2B outreach, particularly in the SEO game, is a crowded highway. Everyone’s trying to sell growth. Everyone’s got a strategy. And if you’re part of a seo reseller program, chances are your prospects have already heard four versions of the same pitch before lunch.
Loom offers a workaround that doesn’t feel like a workaround. It feels like a person. A 45-second video greeting, a brief walkthrough of a prospect’s website, and a real voice explaining how a reseller model fits into their goals—that hits different than another link to a Google Doc.
This isn’t theory either. HubSpot reports that using video in sales emails increases click-through rates by 200–300%. So yes, your short, imperfect, maybe-not-Hollywood-quality Loom video has a better shot at generating engagement than that glossy deck you’ve been polishing for three weeks.
Making Your SEO Reseller Program Feel More Human
Let’s not beat around the bush: people don’t trust SEO pitches. The industry hasn’t done itself many favors, and your prospects are probably wary from the get-go. That’s why a seo reseller program needs to feel less like a pitch and more like a partnership.
Loom videos show people there’s a human behind the domain name. They see your face, hear your tone, and—assuming you’re not reading from a script—get a better sense of how you think and communicate. That sort of transparency is hard to fake and even harder to ignore.
More importantly, video gives you the rare opportunity to tailor your message without needing to write a novel. You’re not just saying “We offer SEO services.” You’re showing them their own site, pointing out missed traffic opportunities, and suggesting clear next steps—all within a minute.
It’s hard to ignore when someone’s talking directly to you.
Turning Conversations Into Conversions
Let’s get down to brass tacks. You’re not making Loom videos for your health. You’re doing it because you want to close more deals. And if you’re selling a seo reseller program, you’re not just selling one-time services—you’re selling recurring trust.
Trust takes time to build, and most of us aren’t blessed with unlimited Zoom slots. A video bridges that gap. It warms the lead without requiring a meeting. It explains the model, the benefits, and the results—all on the client’s schedule.
Once someone sees how white-label SEO works, how they can resell services under their own brand, and how it can plug neatly into their existing offerings, the pitch becomes less about persuasion and more about fit. And Loom makes it easy to get to that moment of clarity.
Plus, let’s be honest: If your competitors are still sending PDFs and you’re sending short, sharp video walkthroughs, you’re going to stand out. In a good way.
Why the Numbers Back This Up
Video isn’t just another flavor of marketing—it’s become a core expectation. A 2023 survey by Vidyard revealed that 72% of salespeople who use video report higher response rates, and those videos lead to longer interactions and faster closing cycles.
That’s not fluff. That’s measurable impact.
Now, apply that logic to a seo reseller program—a service that already depends heavily on trust, recurring value, and clear communication. The ability to walk someone through the reseller model in 60 seconds, while showing them exactly how it applies to their brand? That’s not just useful. That’s strategic.
And yes, you can still send them the PDF afterward. Just don’t lead with it.
Final Thoughts: A Loom Video Is the New Cold Call (But Warmer)
We’ve all been on the receiving end of boring, impersonal outreach. It’s usually deleted before we hit the second sentence. But a video—especially one that’s personalized, short, and informative—buys you more than a click. It buys you a shot at a real conversation.
For SEO resellers looking to grow, that conversation is gold.
The beauty of the Loom approach is its simplicity. You’re not reinventing sales. You’re just making it more human, more visual, and frankly, more fun. It also happens to work.
So if you’re running a seo reseller program, maybe it’s time to stop writing another follow-up and start recording one.
If you’re looking for a partner to support those efforts, our homepage is where it starts—and yes, we use Loom too.
SEO FAQs Related to the SEO Reseller Program and Loom
How does Loom help in selling a SEO reseller program?
Loom personalizes outreach, builds trust, and clearly explains the benefits of reselling SEO. This helps boost engagement and speed up conversions.
What’s the best way to introduce a SEO reseller program?
Using short videos to review a potential partner’s website is effective. It demonstrates value upfront and sets your pitch apart from generic emails.
Can Loom videos improve lead generation for SEO resellers?
Yes. According to Vidyard, sales reps using video see 72% higher responses. Video helps SEO resellers explain their model quickly and clearly.
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