Category: Lead Generation Strategies

If you’ve ever tried to sell snow to an Eskimo or emailed a thousand people with “Hi [First Name],” you know not all lead generation techniques are equal. Some land like a punchline. Others land like a bad dad joke. According to Salesforce’s 2022 report, 70% of marketers saw better results when they personalized their…

Let’s face it—if you’re still firing off one-size-fits-all email blasts and calling that a strategy, you might as well be shouting into the void. It’s not that blasts don’t sometimes work—they do, in the same way that fishing with dynamite technically “works.” But when you’re dealing with real prospects, real business owners, and a real…

You wouldn’t leave a pile of cash sitting on the sidewalk, would you? Well, if your business isn’t following up on leads properly, that’s essentially what’s happening. According to MarketingDonut, a staggering 67% of lost sales happen because businesses fail to follow up with leads. That’s not bad luck—that’s just bad process. And if you’re…

If someone told you that your business could more than triple its leads with a simple shift in strategy, would you listen? According to MarketingSherpa’s 2023 study, companies that use inbound lead generation strategies see a 3.3x increase in leads. That’s not some obscure marketing theory; that’s cold, hard data. And if you’re running a…

If you’ve ever run a marketing campaign and ended up with a pile of unresponsive leads, you’re not alone. It’s a common frustration for web design companies, SEO agencies, and ad firms that generate leads but struggle to convert them. The leads come in, but instead of turning into eager buyers, they ghost you. What…